Leveraging Illinois' place as a leader in the agricultural space to develop the first comprehensive and community-based farmland donor stewardship strategies to increase gifts of farmland.
Unlike many cash gifts, farmland carries an emotional value to donors and serves as a versatile asset for the University of Illinois. The I-57s designed marketing, communications, events, and staff training strategies to solicit and steward farmland donors, the farmland itself, and the communities surrounding the farm.
