University of Illinois Foundation
Little Data
High-touch, personalized engagement meets systemic mass solicitation.

Little Data engages leadership annual giving prospects who otherwise might not be seen by an advancement officer by leveraging platforms where alumni already are, testing a truly digital gift officer model, personalizing digital content delivery and connections, and curating on-the-fly personalized URLs based on that prospect’s interests.

Little Data Status

Scale Piloted by team DJ's Advancement Liaisons and now actively part of the Illinois strategy

Little Data Team

Christy Moss

  • S19

Jill Molesky

  • S19

Corey Ansfield

  • S19

Ross Richards

  • S19

Maggie Owen

  • S19

Stephanie Norick

  • S19

Get Involved

Volunteer to advise a team or learn more.

Be among the first to receive Innovate @ UIF news and invitations.

Design or pilot your idea in the S22 UIDEA batch.

What's your spark?

Dive deeper into the UIDEA program in What's the (big) UIDEA, the Course. Or refine your idea in the Idea Distillery.

Learn more