University of Illinois Foundation
Donor Journey
Using human-centered design to reimagine donor "moments that matter."

Led by a team of Siebel Center for Design staff, interns, and students, team Donor Journey (DJ, for short) identified new development strategies based on the behaviors and unmet needs of otherwise disengaged alumni. Their vision infuses students into every area of the advancement operations, beyond traditional student ambassadors, student callers, interns, and event speakers.

Donor Journey Status

Pilot Piloted with Urbana students in early Spring 2020

Donor Journey Team

Rachel Switzky

  • S19

Ava Billimoria

  • S19

Lucas O'Bryan

  • S19

Diana Joyce

  • S19

Gail Rost

  • S19

Tiffany Duong

  • S19

Alastair Merrett

  • S19

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